I still remember the first time that someone bought an ISM backpack. ⠀⠀⠀⠀⠀⠀⠀⠀⠀
Looking at the order and feeling the excitement in seeing the name of someone that I had never met before. ⠀⠀⠀⠀⠀⠀⠀⠀⠀
This was exactly a year ago. A time when I didn't know if people would even like the backpack, let alone spend money on it.
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It wasn't seeing a dollar value that was energizing, it was this concept that someone else out there appreciated what we had made -- the attention to detail, the combination of ideas, the journey...
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Getting started is always hard. ⠀⠀⠀⠀⠀⠀⠀⠀⠀
In the beginning, I wanted things to happen faster. I thought they should.
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But they didn't. ⠀⠀⠀⠀⠀⠀⠀⠀⠀
And when one day I stopped thinking about what should be and focused on how I can make each day's progress a little better than the day before, I noticed that things started to happen. ⠀⠀⠀⠀⠀⠀⠀⠀⠀
That's when momentum builds.. by focusing on the things that matter. For me, it was creating new products and constantly iterating to make existing ones better. Or finding new ways to reach people who might be interested in what we're doing. ⠀⠀⠀⠀⠀⠀⠀⠀⠀
Today, we're almost sold out of our most recent run of bags and are quickly selling through our holiday inventory that's scheduled to arrive in a few weeks. ⠀⠀⠀⠀⠀⠀⠀⠀⠀
Even though the challenges are different in each stage of the journey, I've learned that the one thing that stays the same is an appreciation for the process. ⠀⠀⠀⠀⠀⠀⠀⠀⠀
Because one day I'll look back at this very moment and appreciate it, just like the first order. -Justin ━━━━━━━━━━━━━━━━━━━━━━━━━
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