ismbags | INSTAGRAM | JUL 13

How could we do more with less? ⠀⠀⠀⠀⠀⠀⠀⠀⠀ It’s something we deal with everyday, not just in designing product, but in marketing, operations, and everything that we do. ⠀⠀⠀⠀⠀⠀⠀⠀⠀ For us it was about being deliberate with the features that were essential, and saying no to a lot of things. ⠀⠀⠀⠀⠀⠀⠀⠀⠀ But it’s reaaaally hard to say no. ⠀⠀⠀⠀⠀⠀⠀⠀⠀ Our early designs were filled with things that we wanted to have. Like that water bottle holder, extra zipper pockets, tech charging. ⠀⠀⠀⠀⠀⠀⠀⠀⠀ One by one, we cut them out. ⠀⠀⠀⠀⠀⠀⠀⠀⠀ We ended up with a bag that was different from all the original ideas we had. ⠀⠀⠀⠀⠀⠀⠀⠀⠀ But it was better. And worth it. ⠀⠀⠀⠀⠀⠀⠀⠀⠀ 📸:@falzuh ━━━━━━━━━━━━━━━━━━━━━ #ShareYourISM #ISM_SF #creativityforlife #CreateMore #creativeminds #creativepreneur #minimalexperience #unlimitedminimal #paradiseofminimal #minimalint #minimalissimo #minimalhunter #thecreatorclass #entrepreneurmindset #backpacks #fashionbags #powerbank #fashionlook #stylishbag #instafashionista #instafashionist #businessman #businesswoman #careerdrivenwomen #girlboss #careergoals #hustleharder #fashionbag #backpackstyle #minimalstyle