“Insight is like a cat. You can’t order it to appear. You can coax it. But you can’t command it. Creativity and insight flows from a particular brain state. And if you can put yourself in this brain state, you will be more likely to have these creative insights. When you’re in a positive mood, you’re more sensitive to picking up these weakly activated, unconscious ideas and, when it’s detected, your attention can switch to it, and it can pop into the head as an insight. If you’re in a bad mood, and the anterior cingulate is not activated, it just goes with what’s strongest, which is usually the most straightforward.”⠀⠀⠀⠀⠀⠀⠀⠀⠀
by Neuroscientist John Kounios // @beautyoftechnology cc. @lg_ultrawide⠀⠀⠀⠀⠀⠀⠀⠀⠀
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