Hey, I love this IG community so I wanted to share a bit about myself. I'm Justin, the founder of ISM. You'll probably find me on my computer or looking for new coffee shops to work at (if you know any in San Francisco, hmu!). My background is in digital design (before starting ISM I had no idea how to make a backpack haha), but I've always loved products that are practical and well designed. ⠀⠀⠀⠀⠀⠀⠀⠀⠀
1 Year ago, when I started ISM, I could not have imagined that together with an amazing team, we'd create a backpack that looked and functioned as well as the one that we've created. I still remember the first prototype we made and how imperfect it was. I still remember all the late nights where I was stressing out about the bag and if it'd be good enough. I still have these doubts, but I think the thing that keeps me going is this unwavering belief in our mission and knowing how much we care about every single stitch that goes into the bag. I think it's this ethos that helped us convince one of the world's largest manufacturers of luxury bags to partner with us to make ISM.
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We're almost sold out of our first run, so thank you for all of the support. We're figuring out everything as we go along and it couldn't be more of a fun roller coaster journey. We wouldn't be here without you. Thank you! #ShareYourISM 📸:@vmvmedia
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