It's not black or white...During our creative process of designing the best backpack, we aim to balance amazing customer feedback and insights with our own intuition. For products like a backpack that serve as a utility, going off of pure intuition and emotion can lead to missed opportunities. On the other hand, relying too much on customer feedback can also lead one astray from the product vision. It's really in balancing these two extremes where the best ideas shine through.
Thank you to everyone who's provided us amazing feedback and insights into what their perfect backpack looks like. It's been very helpful throughout our design process and we've implemented many of your ideas into our backpack. Can't wait to show you all what it looks like soon! 📷 Photo By: @imdrewscott