"You have to make every single detail perfect and you have to limit the number of details." Great quote by Jack Dorsey, the founder of Twitter and Square. It's easy to get caught in the mantra that more is better. Focus is hard. When we design our products, we have a great sense of focus and empathy to our end user. By focusing on less features but doing those few features better than anyone has ever done before, we know that we're creating a more thoughtful, enjoyable experience for people who wear our backpacks. 📷: @universalpractice