Finding the right bag to carry all the essentials for a productive day ahead can be tricky. The founder of San Francisco-based ISM experienced it himself, which was the start of the brand. Now ISM creates tools to empower creatives and their work. The bags are designed with the ethos that they should carry everything you need, without sacrificing the things you want — resulting in a line of high-quality, versatile bags for modern needs. This is one of the shots we captured: showing the ISM lifestyle in a modern setting to share on their social media.