shopjoco | INSTAGRAM | AUG 09

Chaotic, messy, a million different projects not finished, dirty clothes - it's not perfect nor pretty, but I think it's important to share this photo. ⠀⠀⠀⠀⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀⠀⠀⠀⠀ It's important to see behind all the fun and all the pretty photos just how much hard work, planning, and execution it takes to open a store. Hard on me, hard on my family, hard on my employees. I've asked a lot from everyone around me these last couple of months, and now being only a few days shy of our soft opening, I find myself utterly exhausted but so tremendously grateful.⠀⠀⠀⠀⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀⠀⠀⠀⠀ It's past 9 pm and Nathan is still at the store hanging mirrors & finishing up the dressing rooms for me. Our team has busted their butts with me the past two days getting boxes unloaded, clothes steamed & tagged, and working together to see my vision through.⠀⠀⠀⠀⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀⠀⠀⠀⠀ I'm hitting the road bright & early to Indy tomorrow to finish up all the last minute decor details while our very own Olivia drives up to help start merchandising the store for me. ⠀⠀⠀⠀⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀⠀⠀⠀⠀ It takes a village you guys. An amazing, kick ass, truly hardworking and dedicated team to make ALL of this happen. And for that, I could never say thank you enough ❤️⠀⠀⠀⠀⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀⠀⠀⠀⠀ #JOCOdreamteam #letsgogetem #boutiqueowner #boutiqueboss #dreambig