shopjoco | INSTAGRAM | SEP 26

Hey guys! Lauren here 👋 the "L" behind JOELLE + CO and GM to our stores 😉 I'm so excited the secret we've been keeping is no longer a secret, but did you know that I actually started my career in Elementary Education? 😮 That's right, I started college and after my Kindergarten field experience, I realized that even though I LOVE kids (mom here, remember?) I just didn't love the job. So I changed routes and started pursuing business, and that's when I landed a job at STB and I never looked back. I did what you're not supposed to do, and stopped going to school. I found a place where I had purpose and could make a difference. ❤ Today, I'm a mom to a sweet + sassy little girl, Charlie, and I'm marrying my best friend and rock, Ben, in one short month (eek!). I coach cheer at my alma mater and it has stolen my heart and so have my team of girls. 👯 When Sara and I sat down and the idea of JOELLE + CO started coming to fruition, it spoke to my soul. It's an opportunity to connect our passions effortlessly without having to brand our thoughts because JOELLE is who we are! #perfectlyimperfect #mompreneurs