Hey guys! Sara here 👋 the "Jo" behind JOELLE + CO. Jo is my middle name + a name that has been passed down through my family for years! I'm so ready for this new + exciting time in my career, but did you guys know that I didn't know I would always own my own business?
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I worked in the hustle and bustle of the NYC fashion industry for years, that WAS my dream. My dream quickly drained the life out of me though, so at the age of 24, I decided I was done working for companies that didn't appreciate me or my hard work. I worked 3 jobs to start up my first baby, Single Thread Boutique. Fast forward to almost 7 years later, and we just launched my second baby, our re-brand of STB, my passion project, @shopjoelleco ❤
Today, I'm a wife to my best friend Nathan. A momma to the most perfect human, Emmett, and a dog mom to my rescue mutt, Chloe. You'll probably find me sipping on a glass of cabernet or a coconut milk latte, talking passionately about what I do and being REAL about how imperfectly funny and messy my life can be. #perfectlyimperfect #mompreneurs