The idea started a year ago. There was just something I felt was missing from my business. I've had so many customers who have grown and matured with me over the past almost 7 years now, and a lot of us were in a place where we’re announcing pregnancies, becoming a mom, or having more children. A lot of my customers kept commenting, "I love this but I just need something more practical. Something I can wear every day when my life is just SO crazy." ❤⠀⠀⠀⠀⠀⠀⠀⠀⠀
I kept this feeling internally for months, and then Lauren and I sat down and talked, and I saw her eyes light up. I knew then, it clicked. We spent months planning, deciding on styles, what this maturity meant for our brand, and it all came back to this:⠀⠀⠀⠀⠀⠀⠀⠀⠀
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All we want is to create a company that our customers can relate to. We want it to be REAL. We want you to know and trust that when you come to us, you know you will be getting something that is great quality, an easy fit, and practical styles that you can wear time and time again!⠀⠀⠀⠀⠀⠀⠀⠀⠀
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We are SO excited to announce today that Single Thread Boutique is rebranding & being renamed to JOELLE + CO! We have a full length video that dives into this change & what it means for our customers, just click the link in the bio in our profile! Stay tuned for more details, but we are so excited for this new journey and can't wait to share it with all of you ❤ #shopjoelleco