shopjoco | INSTAGRAM | MAR 02

9 years.  9 amazing, stressful, fulfilling, draining, doubtful, rejoiceful years of running this big little business of mine.  I'm still in shock that it's been almost a decade since I opened my doors in my small little hometown. ​ ​I took a huge leap of faith when I moved home from my bustling NYC job to start my own business.  I busted my butt day in and day out, worked three jobs, and worked odd end jobs just to save up the cash to open this dream of mine 💪 ​ ​So many tears have been shed, mistakes have been made, lessons have been learned, achievements celebrated -- but I'm so thankful for every moment of this roller coaster ride of entrepreneurship because it has taught me so much and gotten me to where I am today ❤️ ​ ​We're celebrating our 9 years of youthfulness this WEEKEND in-stores and online!  We'll be doing a huge giveaway & surprise promos Friday + Saturday so stay tuned and come celebrate with us 😉 be the first to know by signing up for our text list by texting "joco" to 66097 📱