Haldi doodh, turmeric milk… no matter the name or the language, this simple beverage consisting of just turmeric and milk has been used for centuries in Ayurvedic medicine, the holistic traditional medicine system of India. And it’s no surprise. One of the most extensively researched herbs in Ayurveda (and also commonly used in Traditional Chinese Medicine), turmeric is used to treat digestive and respiratory conditions, liver ailments, inflammation and pain.
Today, turmeric milk remains a common pre-bedtime and cure-all drink in South Asia. Often still prepared in its simple, 2-ingredient form, a dash of black pepper and ghee (clarified butter) are sometimes added, both of which have been shown to increase the body’s absorption of curcumin (one of the key active compounds in turmeric).
In the West, the 'turmeric latte' or 'golden milk latte' has become incredibly popular in recent years, popping up in countless cafes and kitchens. While inspired by haldi doodh, it's often made with non-traditional ingredients such as plant based milks, a variety of sweeteners and various spices.
So what makes our Glow turmeric elixir unique in a sea of turmeric concoctions?
We like to think of it as a blend that bridges the medicinal and culinary worlds. Inspired by Ayurveda and Traditional Chinese Medicine, Glow features ashwagandha, astragalus, pine pollen and ginger to add stress and immunity supporting power to turmeric’s already impressive list of benefits. We then layer in our proprietary, invigorating spice blend to create a robust elixir that when added to steamed milk, results in a JOYÀfied interpretation of this traditional drink.
Not craving a latte? Add a scoop to smoothies, breakfast, snacks and even savory dishes to elevate and infuse some history into your favorite foods + drinks 🧡