kitx | INSTAGRAM | JAN 02

Hello 2022, another 365 days orbiting around the Sun, grateful to all the people believing and collaborating that made this year so impactful, even during this challenging political, social and environmental upheaval. Thank you our dedicated team, the farmers and custodians of the earth choosing sustainable practices, and thank you to @beta_sthbnk for supporting the Future from Waste Lab, our vision to pioneer a circular business model, extracting discarded fashion from potential landfill into future fashion (our 100% regenerated denim) and bringing our friends and fellow fashion leaders in to experiment to help shift and inspire the industry at large as we, the fashion industry globally need to undertake rapid systemic change and take real action. We also launched KITXCHANGE providing a marketplace to exchange unloved for renewed love and re homing, creating another option for circularity. While we have an enormous amount of work to do we are committed in 2022 to start measuring our impact and set goals to improve across emissions, land use, water and air pollution and water consumption and finally waste. Look forward to sharing the journey with you during this next orbit, may we stay inspired, never give up and be kind to ourselves then sprinkle random acts of kindness across our Mother Earth, we have 8 more times around the sun to go carbon neutral, to avoid catastrophic climate disaster, and everyone of us plays a vital role in achieving this goal. Love, Kit X