kitx | INSTAGRAM | MAR 22

This World Water Day is about accelerating change, and KITX is offering an opportunity to secure one of our iconic ‘endangered’ tees, The Shark Tee. The fashion industry is a massive consumer and polluter of our fresh water. The industry is said to use around 93bn cubic metres of water per year according to Common Objective - enough to meet the needs of 5 million people. Worryingly, this amount is expected to double by 2030. We have collaborated @citizen_wolf to create this KITX t-shirt that minimises the use of water with Hemp composition and made to order production to minimise waste. #thinkfuture #worldwaterday #endangered Pic @volodymyrmkravchenko @mariechenal @samanthapowellmakeup