knixwear | INSTAGRAM | OCT 15

“I am Joanna, the founder and CEO of Knix and one of the many #FacesOfFertility. On Mother’s Day of this year I officially joined the sisterhood of the estimated 1 in 4 women that experiences miscarriage. I was just past 10 weeks pregnant and the wave of guilt, shame and sadness felt insurmountable. They say that pain can change you, and in that moment I was changed. I finally woke up to the fact that the topic of fertility affects almost every woman and yet is rarely talked about. So for the past six months I’ve been channeling that pain into something bigger and starting today, we are going to TALK. Starting with our new blog, The Lift, created to provide resources, personal stories, community and support for women everywhere. We are also kicking off our #FacesOfFertility campaign. For every post with the hashtag we will donate $1 to @resolveorg and @fertility_canada. To further raise awareness we’ve partnered with @inkbox to create 2 special edition tattoos with 100% of the proceeds going to our charity partners. Whether you don’t want kids, are struggling with infertility or have experienced a loss of your own, Knix is here is for you. I hope you will join us as we break down this taboo and Knix the stigma around fertility.” - @joannaknix in the Evolution Tank in Black size Medium and our limited edition “Touch” Fertility Tattoo