“I have a crazy idea”
Our Founder and CEO, @joannaknix announced to our team earlier this year.
What was that crazy idea?
To honor International Women’s Day by shining a spotlight on women over the age of 50— a powerful population of women who have been historically ignored and underrepresented.
Watch as we caught up with @joannaknix to talk about the inspiration for our Age Doesn’t Matter Campaign, how it’s more relevant than ever, and why she thinks other brands should start taking notice!
#knix #EveryAge