Hi 👋🏻 I’m Joanna and I’m the Founder and CEO of @knixwear and @knixteen.
You guys are probably like ughhh...duh....but last week I changed my email signature and if I still bothered with business cards, I would have ordered new ones.
When I was 28 and starting @knixwear I was too intimated/insecure to have a CEO title and so for 7+ years I was the “Chief Knixpert”. It was cute, and accessible and didn’t scare the s**t out of me.
It’s funny the little things we tell ourselves we don’t deserve... like a title for the job that I have been doing since day one.
I started Knix to help women find their voice and believe in their strength within. What I underestimated was that through meeting and working with so many women (many of whom fill our Instagram grid) that I would slowly find my own.
From the bottom of my heart thank you. For supporting me, our brand, our team and mission.
So here I am standing in front of our Vancouver store proudly owning my new identity as Founder & CEO of Knix.
#knix