knixwear | INSTAGRAM | OCT 11

“The melanin in my skin, the kink in my hair, the sparkle in my eyes and the beam in my smile is evidence that I’m redefining beauty on my own terms.”⁠ @patricia_shirleysings ⁠ ⁠ "Because she is strong. ⁣⁠ She is tough. ⁣⁠ She is beautiful. ⁣⁠ She is resilient. ⁣⁣⁠ ⁠ And she is soft.”⁠ @thebirdspapaya ⁠ ⁠ Toronto, Calgary, Vancouver! Have you seen these billboards around your city? Here at Knix, not only are we reinventing intimates but we’re reimagining conversations.⁠ We’re redefining what it takes to be strong, beautiful and badass. So, what does it take? The answer is simple. All it takes is you being you, exactly as you are in your own skin. To live your life by living, not just existing.⁠ What does being strong mean to you?⁠ #knix