This is what happens when our 5-day postpartum founder & CEO plans the launch of our Postpartum and Maternity Line👇🏻
"I took this photo during a hospital visit with a lactation consultant three days postpartum. She told me my breasts were the same size and just as hard as "soccer balls" and handed me two ice packs to help with the swelling. Elsewhere across town in those same few minutes, a team member stood in for me as we were honored with one of our biggest industry awards to-date. Mentally it was a battle. I could build a company, but I was struggling to feed my child. I felt like such a failure. The nurse provided me with nipple shields, something I knew nothing about but saved me during that first month. Every image of breastfeeding I had seen the women looked natural, at peace and happy. I shared this photo and my sentiments on Instagram and was overwhelmed when over 100 people responded with their own struggles. In that instant, the idea for the Life After Birth Project (@lifeafterbirthproject) was born. In that moment, my eyes were opened.”
Our founder and CEO @joannaknix shares how giving birth to her son Cole sparked the idea to create a movement to share all the real life moments of postpartum life.
The Life After Birth Project (@lifeafterbirthproject) is a travelling gallery that highlights 250 women’s postpartum journeys, as well as the stories that honor their transformative experiences.
In partnership with @carriagehousebirth our gallery will be open to the public in New York on August 22- at 27 Greene Street, in Toronto on September 17-22nd, LA October 24-27 and eight other cities this fall (more details to come!)
Join us in this movement by using the hashtag #LifeAfterBirth and following us on our new Instagram account @lifeafterbirthproject
#knix