knixwear | INSTAGRAM | MAY 12

"When it happened to me on Mother’s Day, I went against the counsel of my friends and scrolled through Instagram. I came across a post by @bymariandrew, who so beautifully and accurately captured some of the left-out groups of women on Mother’s Day. We decided to share that photo on the Knix Instagram account, and the feedback we received from our community took my breath away. It was that moment when I realized our community had stories to tell. Almost every woman I could think of had some of kind of experience to share. They were an engaged, outspoken group of warriors and rockstars. Which is when #FacesofFertilty was born.” Our founder and CEO @joannaknix in her open letter called Knix The Stigma A year ago today, this post sparked emotional stories, healing and growth within our Knix community. From it, the #FacesOfFertility campaign stemmed, and from there our newest podcast Faces Of Fertility by Knix blossomed🌱 On Mother's Day, we honor all mums, but not without acknowledging that today can mean a lot of different things to different people💗