Two years ago, we put out a casting call to our customers in celebration of International Women's Day. There was just one caveat: all applicants had to be 50 or older. This blossomed into our Age Doesn't Matter campaign — a push to celebrate and spotlight women over 50, who are largely overlooked in the media.
The campaign cemented our love affair with Colleen Strong (@colleenstrong_coach), a self-designated Harley-riding grandma and breast cancer survivor. As we continue to push the boundaries of the mainstream in 2022, she's at it again in our new film: Big. Strong. Woman.
We caught up with Colleen to see what she's been up to since that fated casting call, how she continues to celebrate her age, and what being a big, strong woman means to her. Read more on our blog, The Lift.
#knix #BigStrongWoman #IWD2022 #InternationalWomensDay