We know all too well that it starts early. When we tell boys they're big and strong, and tell girls they're pretty. Big. Strong. Woman. is a project dedicated to subverting gender norms like these and celebrating the strength of all women.
Starring @ashleygraham, who serves as Creative Director and narrator of the film, Big. Strong. Woman. is in line with Knix's reputation for shattering taboos and pushing the bounds of the mainstream.
Watch the video and catch a glimpse behind the scenes with Founder and CEO @joannaknix on our blog, The Lift (link in bio!)
#knix #BigStrongWoman #IWD2022 #InternationalWomensDay