Legend has it, the first underwire bra wasn’t designed for comfort—it was designed for the male gaze. And for decades, underwire bras stayed the same: stiff, rigid, and made by people who never had to wear them.
At Knix, we knew there had to be a better way. So, we reinvented the underwire. Our first-ever wired bra features a flexible, carbonized wire (not metal!) that moves with you—no digging, no restrictions, just the lift, shape, and support you deserve.
The traditional underwire era is over. Our latest innovation is on its way. 2.27.