From 1956 to the present day. At its launch, the @Rolex Day-Date was the first calendar wristwatch to indicate, in addition to the date, the day of the week spelt out in full in a window on the dial – a major watchmaking innovation. It has technically evolved since then while retaining its distinctive aesthetics and aura of prestige. The legacy continues. #Rolex #DayDate #OfficialRolexRetailer #austintx