As a brand, we have always tried to emphasize our purpose over our products; every decision, design, and message we communicate is influenced by our mission. Our hope is to inspire social change by connecting people to a genuine goal; ‘using apparel as a vehicle to improve society through the concepts of support, friendship, and community’. We function as more than an apparel brand; our brand is our community and our customers are the friends that help build that community. Our goal as a group is to work together to fight the issues in society that our products are designed to represent.
To further develop our mission, we collaborate with non-profit organizations to produce products intended to increase social awareness surrounding significant causes and support their movements through increased awareness and donations of proceeds. Moreover, our partnerships with March for Our Lives , Eden Projects, and Australian Red Cross gave us the opportunity to stand up against societal issues and create real change in the world.
Reflecting on the current crisis, we recognize that our purpose as a brand has never been more pertinent. Particularly in times of difficulty, we believe it’s our responsibility to be there for our friends. Admitting, time like these can create uncertainty for developing brands, yet our team has never felt more motivated to carry out KROST’s mission.