When LATHER founder @emilie_d_hoyt was asked if she could start a movement this is what she said: “REGULATE the ARTIFICIAL FRAGRANCE INDUSTRY! Things have gotten out of hand and we are all exposed to these chemicals. They are in the air, in our cars when we buy them, in our garbage bags — they are even making baby pacifiers with artificial fragrance! It’s unregulated and dangerous to our health and terrible for our air and water quality. I know that someday our children and grandchildren will look at us and say ‘that used to be a thing and people thought smelled good??’”