Scent is tied to memory more than any of our senses. It has an incredible power to affect our mood and well-being. LATHER founder @emilie_d_hoyt looks for essential oils and plant-based ingredients not only for the effective properties they provide the skin and hair, but because of the aromatherapeutic benefits they provide. For @fittybritttty it was important she find a scent that was unlike anything else she already uses ✨ #nosyntheticfragrances