Brands LOVE to work with MICRO Influencers.🤷🏽♀️
I shared this in my Newsletter this week and had so much positive feedback about this topic I just had to share with my IG Fam! ❤️
What is a micro?
ME! 🙋🏽♀️
I am your perfect example of a micro influencer. I have a small following but a totally engaged and authentic community and following.
You don't need a huge following to work with a brand. You just need to align with the brand and have some killer content. 💯
Why do brands love to work with micros?🤔
Because 9/10 times they are FREE or incredibly CHEAP.
Micros usually go above and beyond for brands because they appreciate a brand working with them a lot more because it may not happen very often.
It's similar to my BMX background and growing up. I was born and raised in Hobart, Tas. Opportunities for BMX were not just handed to me.. I didn't have access to all the bike companies and I was rarely seen because I would only venture out of Hobart to race interstate 2-3 times per year. So once someone showed interest in me and wanted to sponsor me I went above and beyond because I was incredibly grateful for this opportunity. 🙏🏼😇
With the right micro they will have this same mindset. So don't discredit yourself just yet if you have a small following, it's all about your engagement, community and alignment ❤️
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