Our Mission Statement since day one in 2006: “To make product ichiban (the best) by creating function-first, solution-specific innovations; to educate by telling a story, enhancing cultural and environmental awareness.” Aka, we don’t strive for mediocrity. We don’t celebrate planned obsolescence (via inferior product) — or claim to innovate (when it’s really just a massive bite). We are dedicated to the Ichiban. #lovematuse #da2006