Functionally superior rubber is ultimately defined by its cellular organization and overall density of said cells. And we build products from limestone-based #geoprene because of its perfectly uniform microcell structure — compared to the randomized arrangement of lesser materials (i.e., that basically look like the picture inset). Hence, #geoprene is Warmer & Lighter (98% water impermeable compared to the standard 65%), Lasts Longer (Titanium Coated) and is Kinder to Mother Nature (It’s a Longer Lasting and Functionally Superior non-petroleum product that’s derived from Limestone with roughly 3000 years of readily available deposits). For a more animated example of how #geoprene works, kindly watch the clip in our IG bio PC @liam_duppy #lovematuse #ckth #da2006