Our Mission Statement since day one in 2006: “To make product ichiban (the best) by creating function-first, solution-specific innovations; to educate by telling a story, enhancing cultural and environmental awareness.” Aka, we don’t strive for mediocrity. We don’t celebrate planned obsolescence (via inferior product) — or claim to innovate (when it’s really just a massive bite). Additionally, consumption is one of the environment’s biggest hurdles. Accordingly, from Wetsuits to Ninja Suits: Something new, something elevated and something that’s not only functionally superior but also longer lasting (and ultimately Kinder to Mother Nature) is our path to continual improvement aka #thetaooftheichiban PC @nasa #ckth #da2006 #lovematuse #ichibanninjagame #holidaysinunitedstates