Via JFK's Civil Rights Speech on June 11, 1963: “I hope that every American, regardless of where he lives, will stop and examine his conscience about this and other related incidents. This nation was founded by men of many nations and backgrounds. It was founded on the principle that all men are created equal, and that the rights of every man are diminished when the rights of one man are threatened.” Amor Vincit means Love Conquers and we took this photo in the lobby of a NYC apartment cooperative in the Spring of 2014. We elected not to use the campaign until our 10 Year Anniversary this Fall. That said, this nation and its global community obviously needs to passionately stand up for its highest and best beliefs now more than ever PC @justinjayphoto Directed by @johnvincentcampbell #ckth #lovematuse #da2006