We build products to last aka longevity is sustainability. But, even well-made things have a lifespan so it’s up to us, to find creative ways to stop waste by reusing, repurposing and upcycling. Big ups and much #lovematuse to @sophie.alexx, repurposing her Ichiban well loved Matuse Artemis fullsuit into an Ichiban bucket hat. #makeitichiban #respectthefoodchain