We're constantly looking at ways to leave the lightest footprint that we can on the environment.
We're proud to say that our new collections are built around sustainable and planet-friendly fabrics with a continued focus on closing the loop and reusing fabrics that would otherwise end up in landfill. Last year 0% of our range was made up of recycled polyester and nylon, often used as a performance fabric in the likes of denim to create stretch etc. This year, we've committed our entire denim range to use 100% natural, regenerated or recycled performance fabrics and yarns.
This is just one of our many steps in our journey towards a circular business model. We're shooting for progress, not perfection.