How often should you wash your jeans? Never? Every time you wear them? Somewhere in between? Luckily, we've taken the guesswork out of caring for your denim. And no, it doesn't involve freezing them.
The denim rule (as told by us)... wash denim every 3-5 wears. Let @thedirtcompany Fabric Spray do its thing in between. Think of all the things you'll be doing instead of washing your jeans... read more on our Denim Care Guide, through the link in our bio.