michi_ny | INSTAGRAM | MAR 08

“I aim to challenge the preconceptions of a woman’s role, limits and abilities. I aspire to do what hasn’t been done before while inspiring others through my actions and achievements.” @michi_watson ⁠⠀ We at MICHI believe that women all across the world must have access to equal opportunities. We would like to see a level playing field while respecting, understanding, and celebrating our differences. We need to challenge people’s pre-conceptions of what it means to be woman through our daily actions. ⁠⠀ ⁠⠀ Our Female Founder and Creative Director, Michelle Watson, solely founded and funded MICHI in her tiny NYC apartment with sweat, scrappiness and only some small savings. With grit, confidence and courage she continues to lead alongside a dynamic team of other badass females. Today the MICHI Team is almost entirely female and our main factory in Canada is female owned and led.⁠⠀ ⁠⠀ We believe in blazing our own trail and going against the grain, thereby creating a new normal. We challenge all the women out there to live authentically, be comfortable in their own skin and not fall into the trap of acting like the kind of female that others tell them to be.⁠⠀ ⁠⠀ Happy International Women’s Day! ⁠⠀ ⁠⠀ #MICHI #MoveWithMICHI #MICHIny #IWD2020 #InternationalWomensDay⁠⠀#eachforequal #mindfullness #Fitspo #EthicallyMade #SustainableLuxury #Activewear #GirlBoss #Bossbabe #GirlPower #happyinternationalwomensday