“Making a decision is easy... said no one ever.”
A lot of decisions go into our photoshoots and getting the right shots. One difficult #BTS decision is which image do we choose, out of the 100 images per outfit. So many factors to consider…
A photoshoot isn’t just about a bunch of well styled outfits. It’s about how the model moves, her energy and how she shows the clothes. It’s about how each shot is a part of the whole Editorial story. It’s all the hard work of the team behind the scenes in advance and on that long photoshoot day.
“The strength of the collection is each outfit. The strength of each outfit is the collection.”