Introducing our ModelCo Super Role Models. They’re dreamers and doers and they’re the tastemakers of today who use self-tan to enhance their individuality, sparking a feeling greater than confidence.
From safe-tanning advocacy, to achieving a healthy glow all year round, no matter what your purpose, a tan is the only thing we want you to fake.
Shop the full range of New ModelCo tan available now on modelco.com
Campaign credits:
Creative Direction: @mrweekes & @pierretoussaint
Production: @crybaby_productions
Hair: @petelannon
Stylist: @_sarastarkey_