NEW 2020: Our latest @ModelCo campaign heralds a new era for our innovator brand, with a subtle but revolutionary update to our iconic tagline, Tested On Role Models, Not Animals.
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Vegan certified and cruelty-free for two decades, we create cult favourite beauty products now with a refreshed look and new mantra that encompasses the rich history of our brand.
Our beauty solutions celebrate the character and conscience of our wearers— and of our campaign’s animal-loving stars.
The new faces of ModelCo know caring is cool. Coming soon. 🐇
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#ModelCo #RoleModels
@charleefraser @astridholler @cameronstephens @matildadods @Agiakur
Creative Director: @mrweekes
Photography: @simonuptonpics
Makeup: @folimena_makeup
Hair: @badisonv
Stylist: @_sarahstarkey_