PRESS: @vogueaustralia ✨ If you have your finger on the beauty pulse, you’re probably well aware that A-Beauty – that is, brands that celebrate our Aussie pedigree – is having a moment. Where our beauty bags are concerned, it seems the global consumer can’t get enough of the clever, results-driven offering that hails from our shores.
Much of that buzz is thanks to ModelCo. Since launching the brand with a humble heated eye-lash curler in 2002 and revolutionising the self-tanning market with its Tan Airbrush In A Can, the brand has continued to innovate and deliver beauty breakthroughs, making it one of Australia’s most successful beauty exports to date. “We’re grounded with the belief that beauty and integrity should be synonymous,” says ModelCo CEO and founder, Shelley Sullivan. This has never been more apparent then in the brand’s latest campaign, Tested On Role Models, Not Animals, featuring five Australian role models championing causes close to their heart.