While dreaming up designs for their brightly colored, sporty-chic clothing line Maison Château Rouge (@maisonchateaurouge), co-founders Mehdi Bathily and Youssouf Fofana don’t have to look far for ideas. “Our inspiration is our moms, aunts and women in our families who used to wear African prints — and the modern Parisian woman with sport-style clothes,” says Mehdi, who started the Parisian brand that, after exploding in popularity online, has since expanded into a storefront in Paris’ 18th arrondissement.
Growing up in France, they both had African-born parents who went to great lengths to preserve their heritage. Now, Mehdi, 29, and Youssouf, 28, blend their African and French cultures, integrating bright colors and bold, chunky motifs into the classic, elegant silhouettes Parisian fashion has long been known for. “For a long time, the trend was classic black and white with a basic cut,” says Mehdi. “Now, people want to buy happy, bright colors.”
Watch our Instagram story now to explore the Parisian neighborhood that inspires Maison Château Rouge’s styles.
Photo of @maisonchateaurouge by @ojoz