instagram | INSTAGRAM | APR 27

Last weekend, thousands of people like model, writer and activist Cameron Russell (@cameronrussell) gathered for the 13th Worldwide InstaMeet to celebrate Earth Day while taking photos and videos together. With the New York City Department of Cultural Affairs (@nyculture), Cameron organized an InstaMeet at Materials for the Arts (@materialsforthearts), a reuse center where fashion houses can drop off materials for not-for-profit organizations like public schools and hospitals to repurpose. “Materials for the Arts upcycling 1.5 million pounds [680,400 kilograms] last year of fashion’s fabric that was headed for the trash is proof that a sustainable future is not one of scarcity, but of abundance,” Cameron says. Check out #LifeOnEarthWWIM13 and #WWIM13 to see how our amazing community celebrated in every corner of the world. #Boomerang by @cameronrussell