In secondary school, it was Dr. Martens working-class, rebel-punk boots, and later on, the severe silhouettes of Helmut Lang that made Raffael Payr’s (@lionheaded) heart beat faster. Today, the Viennese fashion lover says he has found his calling with his lifestyle and fashion blog, The Lionheaded. “I love the feeling of being on the cutting edge — to stand up front, like a train driver, and witness everything first hand,” says Raffael, who counts traveling, shopping and posing as his job duties.
With his wife Marion (@ladyvenom) acting as the photographer on most productions, Raffael feels comfortable expressing himself freely in front of the camera. “At times, I have the best ideas shortly before shooting,” says Raffael. “My plan is to not have a plan.” Photo of @lionheaded by @stefanjoham