instagram | INSTAGRAM | JAN 16

Weekend Hashtag Project: #WHPppaann This weekend's hashtag project takes its inspiration from a hashtag started on the streets of New York City. According to Brooklyn Instagrammer Matthew Ferri (@matthewferri), the hashtag's creator, “I've always been drawn to visuals that evoke a rush of energy and emotion. When I was learning photography, I used to see a lot of panned shots around the internet and always wondered how they were achieved. I just really liked the energy in the photos and decided that I would try to get other people involved.” With that in mind, the goal this weekend is to capture creative photos that employ a panning technique to convey motion. Here are some of Matthew's tips to get you started: “For starters, you're going to want to find a subject that is moving fast (a car, bike, skier/snowboarder, runner, etc). Check your surroundings—what would make for a good background? Try to find some lights or variations in colors, as they'll end up being blurred, creating an abstract backdrop.” Next, he advises, “Using the native camera app, you'll want to follow your subject as they pass you. If you're standing on a street corner and a car is approaching you, aim the camera at the car and follow it while pressing the shutter button. Don't stop following the subject until a second or two after you've pressed it.” And finally, Matt reminds, “Don't be afraid of failure. Pans may take a lot of of attempts to get right (I've taken hundreds, if not thousands), so keep at it and have fun!” For more examples and inspiration, check out blog.instagram.com. Featured photo by @joshua_allen_harris