The Akwi Purifying Cleanser came about because switching to an oil-based cleanser transformed my skin. Up until that point, I thought I had dry skin, however, soon after I switched to the oil cleansing method my skin wasn’t dry anymore. The double warm washcloth method required of oil cleansing is quite a bit of work, but because it balanced my skin from its previous dry condition, I continued experimenting with different oils. In total, I spent 5 years on this, so by the time I went to work with a chemist I had a very solid idea of which oils I wanted to use. Developing this product was the most challenging one for my chemist and I, there was a lot of trial and error, but the end result far exceeded our expectations. It is extremely rare for such a gentle formula to so effectively deep cleanse clogged pores and remove even the most stubborn waterproof makeup. More than 80% of this formula is plant oils and the resulting consistency is similar to a thick cream type of cleanser, but it cleanses the skin and pores like nothing else, yet leaves the skin nourished and moisturized. It’s also a pH-balanced cleanser with a pH ranging from 4.7-5.5. Love, Munemi