<p>Tumblr is an often-overlooked social media platform and it’s not too hard to see why. Between managing Facebook pages, scheduling tweets on Twitter, re-pinning pictures on Pinterest and encouraging people to hashtag on Instagram, adding another element to the content mix can seem daunting to many marketers and brands.</p>
<p>However, this mindset needs to change because Tumblr can be very useful in improving overall consumer engagement. One huge benefit of the website is its potential for interactivity. Once a person or business has posted a video, other users can re-blog this onto their own site, sharing it with all of their followers and increasing the chance of the video going viral.</p>
<p>Chad Egeland, Digital Marketing Specialist at Social 360, says that the site can be very useful at increasing brand awareness but he does warn that building a following takes time.</p>
<p>“While some brands post 10 or more times per day, others post only once a day. You’ll need to decide what type of content you are comfortable with sharing and how much of it to share.</p>
<p>“As Tumblr is very community driven, you have to make the effort to build an audience by connecting with like minded individuals and other brands by sharing, liking and even re-blogging content.</p>
<p>“One word of advice; be yourself and be authentic.”</p>
<p><img alt="image" src="https://31.media.tumblr.com/3e6e75b6a70e1fc913817172d6bf32aa/tumblr_inline_n56cytmDci1qzluxi.png"/></p>
<p>According to the <a href="http://www.cmo.com/content/dam/CMO_Other/ADI/SocialIntelligenceReport_Q42013/ADI_SocialIntelReport_Q413.pdf" target="_blank">Adobe Q4 2013 Social Media Intelligence report</a>, Tumblr is now second only to Facebook when it comes to average potential revenue per visit, with the site seeing a 340% increase in revenue per visit from last year. Referral visits from Tumblr are worth around $1.10, which is above both Pinterest and Twitter ($0.93 and $0.83), and only slightly behind Facebook ($1.22).</p>
<p><img alt="image" src="https://31.media.tumblr.com/046b53ef7b0b93150b2daead1874ebbe/tumblr_inline_n56cyzA4mM1qzluxi.png"/></p>
<p>Tumblr is also producing view rates to rival Facebook, with over half (56%) of visits referred from Tumblr to sports-related sites resulting in a video view.</p>
<p><strong>For Video Production and Social Media </strong><strong>Marketing, email connect@nowcreativegroup.com.</strong></p>