im_ohne | INSTAGRAM | OCT 23

here's to feeling your damn best ✨ ⠀⠀⠀⠀⠀⠀⠀⠀⠀ in the words of our co-founders, leah and nikki: 'when we decided to launch period pants, we tested a whole bunch on the market and frankly, didn’t love them. between us, we found the gusset too thick, garish styles (often tarnished in waistband logos), unexciting colours and too much synthetic material. to make matters worse, you had to stare at uninspiring underwear as you hand-washed it every day you bled. we wanted to develop a product that we loved, that we looked forward to wearing because it felt that damn good - not only the literal feel of soft af fabric, but also that feel-good feeling of wearing something you feel utterly fantastic in. beautiful colours and modern shapes shouldn’t be exclusive to non-bleed days. we want you to feel your best, every single day of your cycle." ⠀⠀⠀⠀⠀⠀⠀⠀⠀ the og collection is officially launching in t-5 days. 28.10 at 10am. you ready?