yes... that is a fish in between someone's legs. yes... this was a tampon advert. 🤢🤢
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tampon advertisements over the years have been... wild. from this french fish promo [?!?!?!], to questioning whether unmarried women should wear tampons, to the patronising language of showing that a tampon should be soft and gentle, just like you... it's fair to say we've come a long way since then.
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but there's so much further to go - we're sick of seeing blue liquid used instead of blood on tv adverts, and flowers or love hearts on packaging. we're fighting for honest, period conversation, and you can feel safe that we've always got your back. 👊👊