Last year, we worked with two creatives @gabriellaholmes @hollygordonn to share their incredible campaign #addressthedresscode that challenged the archaic all-white dress code at Wimbledon.
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Today, we're thrilled to share that Wimbledon has confirmed that players who menstruate are permitted to wear ‘solid, mid/dark-coloured undershorts, provided they are no longer than their shorts or skirt’ breaking free from the constraints of tradition.
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This victory is a step forward in normalising conversations around periods and promoting inclusivity in sports.
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Photographer: @shotbykatrina_
Model: @umnaamr
Creative: @hollygordonn @gabriellaholmes